Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
Advertising
Using the right media strategies and communicating an effective message through the right channels is something that was taught to us. It was the bit about creativity that I had to struggle through. Often I see that creativity cannot be developed in a peaceful 1-hour sitting. There's a lot of research that goes on behind a campaign plan.
I've also convinced myself that I need to step out of my comfort-zone to create groundbreaking ideas. A consistent pattern that I have adapted to and observed over the years is my ability to build onto something playful, controversial, heated and risky - but in a good way. A good challenge always scared me but as I read into myself, I identified a hunger for more tangles to unravel.
ADIDAS BACKGROUND PORTFOLIO
This was one of the very first projects I worked on with one of my classmates. Based on an Adidas client brief about involving more women in sports, I took a basic yet empowering angle and devised a campaign on it. We also documented the brainstorming process. Here is an example of an ad designed by me that we wanted to incorporate in this particular campaign.
We also had the chance to visit the Real Boxing Gym for an entertaining session with the women at the center. We also got a chance to get some clicks to work on the ads itself.
WEBSITE AD DISPLAY
Another group assignment that we worked on was the designing of advertisements for a pretend-art exhibition. I have to admit that I am not proud of this piece of work, however, this acts as a great reminder of how far I've come in developing ideas and involving more creativity when communicating.
SHAHID - LOOKING FORWARD
One of the campaign plans that I am proud of is the #LookingForward campaign that me and two members established. Our task was to create our own agency, gather research work on the brand, SHAHID, and develop a creative brief. We then started to work on the idea, logistics in terms of executing it and how we would orchestrate the PR tactics.
What made our campaign stand out was my idea for the YouTube advertisement, the Snapchat filter and an emotional approach to the overall campaign.
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DUBAI LYNX- SHAHID
Dubai Lynx was a great opportunity for students like me to participate. This meant that we had to work on the same brief with a different idea.
Even though I was not selected, I was really happy with the way I was able to compile a campaign plan in a matter of two days. It proved to me that I could work under pressure and go with my gut.
GLOBAL GOALS WORLD CUP - CLIENT BRIEF
In the second semester, we were assigned to develop a creative brief based on little to no information provided to us. We were also given the freedom to set an objective for the campaign and what it would help GGWC to achieve.
What made this campaign so significant is the fact that, to set these objectives we needed to conduct primary research such as focus groups and online surveys. At the end, it proved fruitful as I earned the experience of researching, taking that data and curating a well-organised campaign.
GLOBAL GOALS WORLD CUP - CAMPAIGN PLAN
This particular campaign had so many highs and lows but it was definitely worth it. We were a group of three who tried to work on the single brief that we created. We did not just land on one idea - not even two - but three individual concepts
I have to agree to the fact that conceptualizing three ideas and creating a plan for each one was a good decision as it gives the client freedom to choose the most suitable tone. Taking these ideas, I came up with the best suited strategies and PR tactics including influencer profiles and press releases.
LEVIS STRAUSS & CO. - CAMPAIGN PLAN
Not only did I enjoy working on this but it happens to be my favourite piece of work so far. Because this was individual, I had the ability to plan ahead of time and stick to the execution plan, word for word.
I have always believed in associating a beneficial factor in each campaign - or a touch of extra! In this campaign, called #DifferentTogether, I incorporated a Sustainable Development Goal which is always a plus when it comes to maintaining brand image.
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AMONG US COLLABORATES WITH MAC COSMETICS
This lead to some lasting impressions from most of my peers! We were asked to develop a campaign while creating apt influencer profiles and a press message directed to the selected influencer.
I have always liked going the extra mile and I certainly did not hold back on this one either. I am actually very happy with how this turned out as I caught on to an ongoing trend, a popular TikTok creator and a brand that has been known for its diversity and inclusivity, especially in the region.