Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
What do I do?
From content creation and blogging to PR crisis management and editorial work.
Food Blogging
With an outburst of user-generated content, online micro-blogs and such websites have become a state-of-the-art technique in building connections and diffusing media. Last year, I hopped on to this bandwagon after doing tons of research, find out more.
Social Media Content Creation
The dramatic progress of the internet has made it easier to communicate to create and distribute content. December 2019, I started TikTok and built a community of my own. Read more about my experience here.
Food & Nature Photography
While most of the photography I do is not brand-based, I am trying my hardest to acquire an eye for details. Studies prove that visuals and semiotics in corporate advertising directly plays an invaluable and compelling factor in influencing the targeted audience.
Advertising
Advertising being the core of my course, I am now well-versed with the works of strategizing communication and connect with the audience on a personal level. Running from the first year to the third, I have designed campaigns for various brands as part of academic work. Read as I gradually improved my art of storytelling.
Branding
Branding includes everything from curating brand guidelines to understanding and analyzing the works of big brands such as KFC to build its brand equity, value and image – I have learned the different ways an organization or a person can become a brand.
Public Relations
Reputation! The most valuable lessons that I learned from university came from knowing how well a campaign does and how a brand is to manage when faced with crises. It is also inclusive of directly representing and being responsible of the way an audience reacts to the brands message.
ITP Media
My experience at ITP Media Group – be it a home to editorial and journalists – has provided me with beneficial and relevant skills such as networking and professional writing. There is more to it than just that.
Red Beat
After my time at ITP Media, I was able to become the lifestyle section head for Middlesex University’s digital magazine called Red Beat. This provided me with managerial qualities and got me adapted to working from home after the global pandemic hit.
The Karak
The Karak is intended to be a 50-page social media guide/magazine, for small businesses to focus on their branding elements and strategies. I have significantly developed my skills in writing after working on this creative project.
Blogging Workshop
I was fortunate enough to host a blogging workshop for university students that was moderated by the Ink Club and Public Eye club. This was a delightful opportunity to build o my PR expertise such as public speaking.
BUBBL'D
A vegan and gluten-free boba startup that is still in beta-testing is a ‘side hustle’ as like to consider. This was an eye-opening chance for me to get to handle many imperative decision a media professional would take, in terms of branding, advertising and handling PR.
