Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
Food Blog
Summer of 2020, while the world just started to get adapted to working from home, I decided to make the most of it by being productive. Blogging was one of the things I considered spending a chunk of my time on. My biggest takeaways from blogging were improvement in research work, finding channels to promote this blog and moving along this fast-paced social media industry and consumer culture. I also radically improved my writing and found tools to assist me in understanding what sells and what doesn’t.
01
Picking a niche
I knew that, to introduce my blog, I would have to pick a target audience and to do that, I had to pick a filtered niche. At first, I was quite hesitant as I felt that it maybe leaves little space for me to make my page colorful and could be quite restricting.
However, I settled on a niche that involved insights from academia as well as first-hand research. While the blog has a variety of recipes, I also explored various other elements that made up my niche.
02
#SupportSmallBusinesses
Instagram has made it easy for small businesses to grow, using UGC and connecting with consumers through comments and DMs for free. I took this as a chance to interact with small businesses and work on primary research methods such as interviews. This also helped me build connections with a lot of business owners over the past year.
03
My First Tries
Indulging in new experiences is my forte and I’ve discovered this through blogging. As I participated in regular research work, I would come across foods from different cultures and communities. I took it upon myself to step out of my bubble and experiment.
04
Upcoming Trends
Another regular that I posted about were trends and articles that were based around consumer preferences. This helped me get to know more about, not just the F&B industry, but also how social media is dynamic and that you won’t be talked about unless you talk about what’s happening.
Visit my food blog here:
05
Experimenting with Video Editing
Video editing is a skill that is generally considered when stepping into the professional media world. I learned using applications that were readily available and create video content. After all, video content does much better than still images of plain text.