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Public Relations

Throughout the past three years, I have cultivated with knowledge, regarding public relations, more than I ever imagined. From pitching and discovering various forms of PR elements and tactics to building up on public speaking with talking points, learning through social media content creation and successfully  handling crisis management, I have gained well-rounded experience that will help me personally and professionally. 

Withholding a strong work ethic and constantly staying in touch with the latest trends in different industries, I am capable and have proven to bring efficient results. 

DOOM OR BOOM - ANALYZING AN LG CAMPAIGN

Here's an example of me analyzing the success/failure of a campaign launched by the popular electronics company, LG. I believe that one of the most hard-hitting mentions in this written piece is that PR is about how you do things more than it is about the what's and the why's. This sample work explains why this campaign was a success or failure by pointing out the essentials of a campaign. 

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I like to see writing press pieces as a short yet effective story. It's always been key to find a narrative that appeals to the target audience, even if it's a structured composition. It's a fair balance between being short and concise but also revealing details in a way that piques the reader. 

In my sample work, I have incorporated the above mentioned and have used powerful language to keep the audience interested in what the brand has to offer. 

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FEMPIRE PRESS RELEASE

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DO WE LIVE IN AN AGE OF PROTEST?

Viewing and running through ways that social media has assisted in unionizing a diverse group of people to protest against the same cause is something that I had the chance to research and study about.

 

In this sample work, I am focus on two very groundbreaking moments in history, the #BlackLivesMatter movement as well as the G20 protests during the summit in London, and how they were able to gain positive attention from the media during the course of the respective campaigns. 

THE AMERICAN STRUGGLE FOR SAME SEX MARRIAGE - ANALYZING A CAMPAIGN

Looking back at history and how far we have come with the introduction of communication channels like the Internet, this particular research focuses on key techniques and the forms of media that lead to the triumph. 

This somewhat resembles the previous composed report. 

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© 2021 by Saher Suthriwala

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