Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
Expanding my horizons to Unsplash and Pexels
Branding
What makes a company, a brand? Having studied branding and the multiple elements that fall under this broad umbrella, I can confirm that a brand is much more than a logo design or packaging; branding is the expectation and relationship that consumers hold towards a product or a company. Over the 3 years, I have learned about how a brand’s main purpose is to position itself in a way that makes it stand out.
It’s about giving you brand a voice and personality of its own. Fundamentals of branding include more than just the visual representation of a brand but also its tone when communicating, the guidelines that are to be followed and the value, perception, loyalty and equity that uplifts a brand to be different from its competitors.
What is the Role of Branding in the 21st Century?
On being asked to write about how branding has matured over the past century, I was able to analyze what makes for good branding and the key elements that consumers expect from brands. This academic research gave me a lot to think about and one of the important perspectives on branding was how the working and thinking of the society affects is something that brands rely on, heavily, to stay relevant.
Personal Development Plan
Branding is also not just limited to an organization or an idea. Working on a person development plan gave me important navigation on what I, as a brand, should be working on to achieve my full potential as a professional in the PR industry. In other words, this helped me realize the skills that I needed to acquire in the following years.
Anatomy of a Brand: KFC
Branding also meant consistency and staying true to the message of the brand itself. KFC was one prime example of how despite the changing times, it was revolutionized to be one of the biggest corporations to ever exist. Consistency is a common aspect when it came to upgrading the logo designs, the advertisements with similar signifiers as well as social media.
Logo and Packaging Design: DIVELLA
While the visual components of a brand are not as important as the tonality, characteristic or equity, it remains a highly significant member under branding. Being given the opportunity to develop a logo and creative packaging for the brand, Divella, I was able to attain knowledge in designing a logo and the various symbolic features that need to be considered when composing a logo or any visuals associated with a brand.
Branding Guidelines
Another vital topic that falls under branding, that I started to work on was the ability to carry out market research. Besides other important bits such as logo designing and usage, developing USPs for the brand as well as integrating brand mission, vision, values and personality, I gained knowledge on how to target an audience and other small yet pertinent details when formulating branding guidelines. I was also able to design a video advertisement for this mock-brand that I created.
Marketing Report: #InItTogether by LinkedIn
How does one calculate the success of a viral ad or campaign or a brand? Through intense research! I composed a marketing report based on LinkedIn and whether it hit the nail when it came to it’s #InItTogether campaign. Moreover, I was able to draw a conclusion after analyzing its strengths and weaknesses, and the position of the brand In terms of competition, target audience and the overall market.
